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Section 3: Product Selection

Posted by on 4.23.25 in Online Classes

Come up with a Lot of Ideas Patrick Rauland advises aspiring entrepreneurs to go beyond their first ideas and aim for at least 25–200 concepts. Early ideas often lack originality, but with volume comes creativity. He suggests recording and iterating on ideas over time, seeking feedback from fellow creators. Originality increases through refinement, not immediate […]

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Section 2: Industry & Persona Research

Posted by on 4.23.25 in Online Classes

Choose an Industry Once a business model is selected, narrowing down to a focused niche—or “micro-niche”—can increase success in ecommerce. Patrick Rauland highlights examples like Uncle Goose (wooden toys made in the U.S.), Colorado Glasses (eco-friendly wooden sunglasses), and Button Shy (pocket-sized games) as businesses that found clarity through niche markets. Smaller niches reduce competition, […]

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Section 1: Choosing an Ecommerce Business Model

Posted by on 4.23.25 in Online Classes

Ecommerce Business Model Guide How to Choose an Ecommerce Model Patrick Rauland emphasizes the importance of three key decisions when starting an ecommerce business: selecting a business model, identifying the target market, and choosing the product. The course explores models including drop shipping, reselling, white labeling, manufacturing, digital goods, and handcrafted products. Rauland encourages aligning […]

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Movie Club: Sinners

Posted by on 4.21.25 in What is Alex Thinking?

   Welcome back movie club members! This week, I saw Ryan Coogler’s Sinners starring Michael B. Jordan and Hailee Steinfeld. One of the higher rated original projects I’ve seen in a few years, it certainly had a lot of hype. In my opinion, it was deserved, and this was excellent. Ryan Coogler and Michael B. […]

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Book Club: Iron Gold

Posted by on 4.21.25 in What is Alex Thinking?

   Welcome back book club readers!  I just got done reading Iron Gold, the follow up book to the Red Rising series that I’ve blogged extensively on. This was the lowest rated in the series per Goodreads, and I was a little curious as the results seem to be more polarizing than they were mediocre. […]

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This Week in TV: RIP Joel Miller

Posted by on 4.21.25 in What is Alex Thinking?

   I’ve been trying to save the TV blogs for season finales, but episode two of the new season of The Last of Us was worthy of its own post. The video game first released in 2014 (fun fact this was the first game I played on my PS4) and the sequel released in 2020, […]

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Movie Club: Warfare

Posted by on 4.16.25 in What is Alex Thinking?

   Welcome back movie club! This week I’m going to talk about Warfare, which is written by US combat veteran Ray Mendoza. It’s always interesting when someone not in the industry is so involved with making a film, and it got great reviews, so I wanted to check it out. Generally, I don’t love war […]

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Book Club: Into Thin Air

Posted by on 4.14.25 in What is Alex Thinking?

   Welcome back blog readers! Today we’re going to discuss Into Thin Air by Jon Krakauer. This was recommended by the same friend who gave me Shadow Divers, so I was excited for this. The premise is about a group of people who died in the 1996 Everest Disaster, authored by a surviving member of […]

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Book Club: Morning Star

Posted by on 4.10.25 in What is Alex Thinking?

   Book Club readers! Today’s the day we review the last book in Pierce Brown’s Red Rising trilogy: Morning Star. This book was a fantastic finish to the story, I’ll start by giving a quick recap of where we’re at leading into this book. At the end of Golden Son, Darrow is betrayed by Roque […]

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This Week in TV: The White Lotus Season Three Finale

Posted by on 4.8.25 in What is Alex Thinking?

   Welcome back blog readers! This week I’m going to discuss the season three finale of The White Lotus that premiered this last Sunday. I am a huge fan of the show, and I think season three was pretty polarizing so let’s go over it. Like always, this really is a show about nothing. It’s […]

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